Per-form v (pr-fôrm) To begin and carry through to completion; to fulfill an obligation or requirement; accomplish something as promised or expected.
'Perform’ is a single word that encapsulates SWIP's philosophies and drive. It underpins our determination to be best-in-class and deliver on our promises. When we talk about delivering consistent, superior returns for our clients, our rigorous investment process, our high-quality fundamental research and the experience and skills of our investment teams - 'Perform' acts as the overarching promise of our intent. It embodies our approach to client serivce - the systems, processes and our people all performing together to deliver for our clients. And in developing innovative and client-focused products - our ability to perform efficiently and successfully across all aspects of our business ensure we provide investment solutions that meet our clients' investment goals.
In establishing a unique and vibrant visual identity that embodied the Perform message, SWIP looked to the skies for inspiration. The Silence Twister aircraft is an innovative machine, outstanding in its class. It excels in performance and safety and its precision engineering allows it to withstand the g-force pressure exerted on it at every acrobatic move. Unlike any other aircraft, the Twister aircraft always operate as a pair and the acrobatic maneouvres they perform require great skill and talent from the pilots who fly them. The planes are designed to have minimal impact on the environment and are carbon neutral.
Like the pilots in the SWIP Team, our investment professionals have extensive expertise, talent and skill in managing our clients investments and the precision and controls to effectively manage risk within the often complex stock market environment in which they operate
